Cherokee Apparel Annual Reports and Retail Catalog

The annual report to shareholders for Cherokee Apparel reflected the look of their current consumer and trade advertising campaigns. The images from those campaigns were used to create highly readable annual and quarterly reports and reinforced the Cherokee brand. When Cherokee tried their hand at retail stores, this catalog was designed and distributed at the retail level. It also reinforced the brand of Cherokee as An American Original. All layouts and design as well as art direction for photography was handled by Jan.

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